TV News and the Elections

In my Saturday column, I showed how local TV news stations are filling their broadcasts with lucrative political ads, while downplaying the upcoming election.

And local TV news is the top source of news for Americans.

The news director at one local TV station told me that he has a hard time presenting political news in a way that viewers want it. This makes some sense, of course, because they are used to being entertained to death–by local tv news shows and elsewhere.

But, maybe viewers — not just elitist critics like me — want more serious news:

Today, the Radio and Television News Directors Association came out with a study showing that TV news viewers want more serious news. All the more reason that local TV news should give them more election coverage.

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