Under-the-radar race gets TV coverage because… it’s so important

If you’re paying attention to politics in Colorado, you know that few people have any clue about the most important political contest in the state: the state senate race in Arvada/Westminster, where Republican Laura Woods is battling Democrat Rachel Zenzinger.

But the importance of the race apparently isn’t a good enough news hook for many reporters to give it the coverage it deserves, which is a lot.

So Fox 31 Denver’s Joe St. George gets our collective thanks for assembling a TV story about, as he labeled it, the state senate race in Arvada that could be “the most important race you’re not watching.” That was his hook! How great is that?

“At first glance this race doesn’t look very important,” says St. George in his piece, showing Woods and Zenzinger knocking on doors. “…the most important race you likely haven’t talked about….if Zenzinger wins this re-match, Dems may be in complete control [of state government]….

“While this race dominates the headlines,” narrates St. George, flashing images of Clinton and Trump. “This one in Arvada may end up impacting your life more come next year.”

Political insiders know this, yet coverage of the state’s most important race remains spotty (unless you get behind the paywall of the Colorado Statesman–or read the Colorado Independent), so few people know about it, much less where the candidates stand on the issues. St. George provided a bit of this info on the KDVR Fox 31 Denver website, listing, among others, these comparisons of the two candidates.

St. George reported:

In terms of the issues:

Abortion
Woods: Pro-life
Zenzinger: Pro-choice

Gun control
Woods: Against
Zenzinger: Supports common sense measures

Minimum wage increase
Woods: Against
Zenzinger: Supports

(For background, Woods is against all abortion, even for rape and incest, and, on guns, she’s against all criminal background checks prior to gun purchases.)

As we get closer to the election, more reporters will almost certainly inform voters just how important this race is. Good to see St. George leading the way.

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