Poll Waste at Post

The Post is cutting jobs, and still it’s wasting serious money on useless polling.

Its latest poll, splashed across the front page for two days in a row, illuminated that immigration issues are top-of-mind among Colorado voters.

This might have been newsworthy if it held true prior to election day, but after the media and political frenzy of the past few weeks, as well as the partisan poll results that have already been reported, the Post poll was so incredibly predictable as to be laughable.

The next day’s story, showing Ritter still slightly ahead of Beauprez, was rendered pointless in the text itself, which quoted political consultant Eric
Sondermann articulating the obvious fact that voters have yet to focus on the election.

Editors should have taken a hint and spiked the story.

Leave a Reply

You must be logged in to post a comment.